How do you create a good sales pitch?

Any sales pitch should revolve around the target audience. We need to customize our approach everytime, as per the requirement of our customer. We need to involve our customers so we can be empathetic in our pitch. And if we can assure our customer that this is going to benefit you or this is what you wanted, done with the job!

a tv ad is one sided talk. No chance for listening to consumer objection or replying to that. So what it does is to POSITION the product to the mass audinece in the hope that enough people who identify themselves with that particular positioning will be sufficiently moved.

So, first find the ONE primary solution it offers to a TYPE of customer. One has to understand very early in the selling career that you can't sell to everybody. So instead of wasting time on non-prospects (people who are NOT affected by the solution you are offering via your product), one needs to spend the time to prospecting for the right type of potential clients.

Let me give an example, my own selling pitch. I sell a very costly (Rs 35000 for 5 days) training program for Stock Market Intraday Trading system. It is high priced because the program is extremely effective and enables the user to earn Rs 2000-10000+ DAILY with very little risk.

Because of its high price, I hv decided to position the service to persons who are not happy with their economic position and are open to considering a new  career option.

1. Most wannabe small businesswallah wants to open a shop. It is v costly to start. A shop needs several lacs of rupees in real estate, then stocks. Outcome is uncertain. To them, stock market trading is a lucrative proposal. Can be started on Rs1 lac.

2. Software guys, techies, hv been earning hugely but are v disgruntled lot. Young people who finds little life after extensive pressure of the job. Miss their wives, kids and are fed up of the pressure. They want a switch but to something which can bring in high income as they are accustomed to.

3. Elderly persons unable or unwilling to commute daily or get into the grind again as required in MLM schemes.

4. Mid-level managers stuck in unrewarding jobs and looking for a breakout into higher income zone.

Once the prospects (types) are identified, comes the identifying the PRIMARY benefit offer. It can be different and vary from one group to another.

The benefit is promise of higher income with little efforts (both physical, mental) and minimum of risk.

Who can ignore such an offer.

Now making it in a pitch, like they do in Tv ads. A strong idea delivered memorably. Only problem is as a salesman you can't be as theatrical in your presentation as Amir Khan could do dressed as a joker in the Taare Jamin Paar scene. So we make the offer carry sufficient weight to make the prospect deeply interested and excited.

Mr Agarwal, I am Arunangshu M Lahiri. I have developed a software based stock market trading system which enables u to earn 2 thousand  to 10000 rupees daily, from Intraday trading. More than 1200 persons have become full time intraday traders after learning my system. Would u like to attend live trading?

Half the battle can be won with the opening statement or otherwise, first impression. I think it is the most critical part of any sales and it should be crafted with the utmost care. Whether you are face to face with a prospect, communicating through direct mail, media, or even in the yellow pages, what is said here determines whether your prospect is going to listen eagerly or shut the door in your face.

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Before we talk about the Sales Pitch, we need to understand the basic mentality of any buyer.

In India, business is still done through relationships. Building rapport and trust in the first few minutes/meetings will be essential to create a foundation for a sales pitch. For creating rapport you need to look at things and understand them through the customer/consumers point of view. This can only be done by taking time to ask a few good questions. My experience on field as well as off field is that sales people should be unassuming. They should be able to meet the consumer/ customer with a fresh mind without any prejudice, or assumption. then only they will be able to relate to the customer. This will assist him to have a viewpoint of the customer, to relate to, and can form a base for a new fruitful relationship.

And if form a good relation with the customer, he will surely buy and come back to you again.

when its target to potential customer and identify the needs of the customer then its easy create the sales path..

The question itself wrong... The question supposed to be very particular. Like how for consumer goods? FMCG ? How for Banking ? Insurance ? Fashion accessories ? Ornaments ? Cloths ???

The product positioning and advertisement has to be made,approach for sales will differ according the peoples income level.

Consumer goods and FMCG will differ from all others.

Indian Market is not a Organised market.Each and every corner there will be petty shop and every small retailers will have his own customer network / relationship.

As for as now indian market is running by the retailers influence at most of the places.

Media advertisements,and all those promotional activites are jsut to inform people about the products,brand..Thats it.

Highlight the USP's or Competitive Edge of your product. Convince and satisfy the customer by supportings and close the deal successfully.Identify the target customer, highlight your product's USP one by one, do open and close probe successfully, satisfy his needs by highlighting your product's USP's. Follow this approach with proper supportings, i am sure , u will get a loyal customer for life time.