• Support revenue generation of sales team for a specific geography (US/Europe) thru marketing support in areas such as
• Conceptualise & Execute focused direct marketing campaigns to provide a qualified, quality leads pipeline of IT decision makers (thru web, direct mail, web seminars, telemarketing, physical events etc).
• Design and implement prospect marketing programs.
• Track and assess lead generation campaigns for effectiveness, turnaround times and quality, metrics and reporting.
• Build & maintain marketing databases
• Analyst relations, Brand building events ( secondary )
• Public relations/ Media image building activities (secondary.).
• This role does not have revenue targets but lead/opportunity targets. These are handed over to the sales team of the region for conversion into orders.
 

• 2+ years of hands-on lead generation experience in IT industry using a mix of methods and technologies.
• Track record of successful campaign management.
• Experience with analyzing data/trends.
• Excellent interpersonal skills with proven ability to build rapport and trust with people quickly.
• Self-starter.